Male Plastic Surgery is on the Rise
Mommy Makeover, say hello to Daddy Do-Over.
When the American Society for Aesthetic Plastic Surgery released its 2015 national data report, there was no surprise when it revealed that the cosmetic surgery industry continues to grow.
Americans spent more than $13.5 billion last year on cosmetic adjustments and enhancements, an increase of $1.5 billion in expenditures from 2014 to 2015 on surgical and nonsurgical procedures combined.
The real eye-opener was that the number of cosmetic procedures performed on men has increased more than 325 percent since 1997. Men are now responsible for almost 10% of total procedures, including 1.2 million procedures in 2015 alone.
In 2015, the top surgical procedure done by men was liposuction, just as it was for women. This was followed by nose surgery (rhinoplasty), eyelid surgery (blepharoplasty), male breast reduction for the treatment of Gynecomastia (which itself rose by 26% last year alone, and by a total of 173% since the ‘90s), and facelifts.
Injectables like Botox and Juvéderm are also growing in popularity among men, as they have been among women over the past several years.
Experts believe that a shift in workplace values may be contributing to the perceived importance of maintaining a youthful look. In a tightening job market, men are finding it essential to preserve their youthful look to keep pace with their younger competitors and colleagues.