Model, Actress and Lifestyle Expert Named Brand Ambassador for Non-Invasive Fat Treatment
PLEASANTON, Calif., Sept. 24, 2015 /PRNewswire/ — ZELTIQ® Aesthetics, Inc. (Nasdaq: ZLTQ), a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology, today announced that it is partnering with actress and model Molly Sims. Sims will serve as ambassador for the CoolSculpting brand and share her personal experience with CoolSculpting in various public relations and marketing activities.
Recognized for her work as an actress, model and active humanitarian, Sims is often noted for her savvy sense of style and fashion. She recently expanded her list of credits with her New York Times bestseller “The Everyday Supermodel,” and was just named a contributor for ABC Television Network’s “The View.” The former Sports Illustrated swimsuit model is open about the challenges that she faced in trying to maintain her body shape while balancing family life with the demands of a career, and she is collaborating with ZELTIQ to inspire women to help them achieve their goals.
“I have always worked hard to be healthy and stay fit, but my body changed after having a baby and there were areas that would not respond to diet and exercise no matter how hard I tried,” said Molly Sims. “I believe women want to look and feel their best in every situation, and I encourage doing something that will help you improve your self-confidence. I chose CoolSculpting because it was a completely non-invasive way to help me get rid of stubborn fat that remained after having a baby. Also, because there was no downtime, I was able to resume my everyday activities immediately after treatment.”
Sims was introduced to the CoolSculpting procedure by her dermatologist after the birth of her first child in 2012. Despite a consistent exercise regimen and healthy diet for months, she still struggled with slimming down specific areas of her body that had changed after baby. Sims had the CoolSculpting procedure twice on her abdomen and saw results a few weeks following the procedure. After several months, she was able to fit into her pre-baby clothes again.
“We are delighted to be partnering with Molly Sims to talk about the benefits of CoolSculpting for women who are looking for a safe and effective way to eliminate unwanted fat,” said Mark Foley, President and CEO, ZELTIQ. “Many women turn to CoolSculpting because they cannot afford the risk and recovery time often associated with more invasive fat reduction treatments. Molly is a perfect example of a very busy mom who sought a little extra help to slim down after having a child. We are thrilled that she has the ability to reach other women in the same situation who may also benefit from CoolSculpting.”
The unique CoolSculpting procedure was developed by Harvard scientists and is based on the proven scientific principle that when fat cells are exposed to extreme cold, they die and are eliminated naturally from the body. Fat cells treated and eliminated by the procedure are gone for good, and patients can expect long-lasting results.
The CoolSculpting procedure is FDA cleared. It is available in the United States for the non-invasive treatment of visible fat bulges in the submental area, thigh, abdomen and flank. In other international markets, it is approved for general non-invasive fat reduction. The CoolSculpting procedure results in a noticeable and measurable reduction of fat in the treated areas, and the treated fat is gone for good. Most patients can start to see results as soon as three weeks following treatment, with the most dramatic results occurring over a period of one to three months. Every patient is unique, so patients are encouraged to talk to their physicians about a customized treatment plan as part of the initial consultation. Additional treatments in the same or multiple areas may enhance the desired aesthetic effect.
The CoolSculpting procedure is available through an elite network of CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and leading aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com.
About Molly Sims
Molly Sims is recognized for her work as an actress, model, active humanitarian and author. She is often noted for her savvy sense of style and fashion, which she showcases on her website, MollySims.com. The site offers readers original content on everything from beauty and fashion, to health and wellness and everything in between. Molly recently added author to her list of credits with her book, The Everyday Supermodel: My Beauty, Fashion, and Wellness Secrets Made Simple, which was released in January 2015 and reached the New York Times bestseller list. Molly has guest starred on the TBS show “Men At Work” and played the manipulative Delinda Deline for 5 seasons on NBC’s hit television series, “Las Vegas.” Molly has also appeared on the silver screen in feature films including the 2008 hit, “Yes Man” starring Jim Carrey, “Fired Up” with John Michael Higgins in 2009, “The Benchwarmers,” produced for Revolution Studios by Happy Madison Productions’ Adam Sandler and Jack Giarraputo, and “Starsky & Hutch” in 2004. Sims also hosted Lifetime’s competition series “Project Accessory,” an eight-episode, hour-long series with 12 aspiring artists vying to break new ground in the world of accessories. Molly gained even more attention as a model from her sultry images in Sports Illustrated Swimsuit Issue four years consecutively. She has been featured in advertising campaigns for CoverGirl, Jimmy Choo, Old Navy, Michael Kors, Victoria’s Secret, M&Ms, Nautica, Armani, Chanel and H&M. A native of Murray, KY, Sims now resides in Los Angeles with her family.
About the CoolSculpting® Procedure
The CoolSculpting procedure is a non-surgical, clinically proven procedure that selectively reduces unwanted fat using a patented cooling technology. The CoolSculpting procedure is cleared by the FDA. The CoolSculpting procedure works by gently cooling targeted fat cells in the body to induce a natural, controlled elimination of fat cell without affecting surrounding tissue, and the treated fat cells are gone for good. Millions of CoolSculpting treatments have been performed by nearly 4,000 CoolSculpting systems in over 70 countries. The CoolSculpting procedure is available through an elite network of CoolSculpting Centers worldwide. Dermatologists, plastic surgeons and leading aesthetic specialists that offer CoolSculpting can be found at www.coolsculpting.com.
About ZELTIQ® Aesthetics, Inc.
ZELTIQ Aesthetics, Inc. is a medical technology company focused on developing and commercializing products utilizing its proprietary controlled-cooling technology platform. ZELTIQ’s first commercial product, the CoolSculpting system, is designed to selectively reduce stubborn fat that may not respond to diet or exercise. The CoolSculpting procedure is based on the scientific principle that fat cells are more sensitive to cold than the overlying skin and surrounding tissues. It utilizes patented technology of precisely controlled cooling to reduce the temperature of fat cells in the treated area, which is intended to cause fat cell elimination through a natural biological process known as apoptosis. ZELTIQ developed the CoolSculpting procedure to safely, noticeably, and measurably reduce the fat layer.
Gold PR for ZELTIQ
Patrick F. Williams
ZELTIQ, Senior Vice President and CFO
The Ruth Group for ZELTIQ
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